Bid Title: Marketing, Branding, and Signage Strategy Design and Implementation
Category: Community Development Office
Status: Closed


The City of Plattsburgh, New York will accept sealed responses until 4:00 PM, Friday, May 25th, 2018 at the Community Development Office, 41 City Hall Place, Plattsburgh, NY 12901, for “Marketing, Branding, and Signage Strategy Design and Implementation”

The full Request for Proposal document may be obtained at

Alternatively, hard-copies of the RFP document can be obtained at the City of Plattsburgh City Clerk’s Office. 

Responses shall be submitted as described in the RFP document.  Minority and Women Owned Businesses are strongly encouraged to respond.

Publication Date/Time:
4/25/2018 12:00 AM
Closing Date/Time:
5/25/2018 4:00 PM
The City of Plattsburgh is seeking a qualified firm or consultant for the creation of a unique marketing and branding strategy and the design and implementation of a graphically unified family of signage and wayfinding devices. Coordination and harmonization with existing signage and branding (i.e. Adirondack Coast, SUNY Plattsburgh, Lakes to Locks, etc.) will be required. In general, the scope of signage and wayfinding mechanisms to be included in this proposal are encouraged to include the following and will be capable of expansion to other signage and graphic needs for the City in the future:

1. Evaluation of current signage for need, effectiveness and relevance.
2. Work with City to establish a well thought out brand for the City of Plattsburgh that encompasses the existing marketing campaign (Discover Plattsburgh).
3. Develop signage for districts within the City (i.e. Historic District, Business District, Waterfront, etc.).
4. Gateway signs for entrances to the Downtown.
5. Directional and destination signage including but not limited to pedestrian/bicycle signs, parking/wayfinding signage, directories (“you are here”), directions to landmarks, facilities (i.e. public bathrooms), Wifi access, etc.
6. Walking trail and historic markers.
7. Seasonal and event-specific street-light and light-post banners to demarcate the Downtown.
8. Online interactive map.

Related Documents:
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